Build a great
Customer Culture.

Cubb helps teams better understand their customers, visualise their journeys and run impactful customer experience experiments.

Free on the starter plan. No credit-card required.

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Join the Cubb

Join leading experience organisations using Cubb to create customer-centric cultures that build brand champions.

A hub for customer-centric organisations.

We believe the best organisations are customer-led. Cubbs provides the tools and structure for organisations to build a truly impactful customer-centric culture.


All the tools for
teams big and small .

Regardless if you're a designer, a startup founder or a CX leader, Cubb is jam packed with the features required to help you drive a customer transformation program in your company.

  • Journeys
  • Personas
  • Experiments

Interactive, shareable
journey maps.

Create and share a library of interactive customer journeys that reveal the true experience you are delivering.

  • Customise the structure of your journey map.
  • Bring journeys to life through text, images, documents and quotes.
  • Collaborate in real-time with team mates and clients.
  • Visually dmeontrate customer sentiment through an intuitivce drag-and-drop interface

Beautiful, structured
customer personas.

Bring your customers to life through personas that deliver impact and result in authentic empathy.

  • Combine imagery and text in a powerfully simple persona template.
  • Create collections of personas to share with your team and stakeholders.
  • Connect personas to journeys to drive in empathy drive discussions.

A library of
CX experiments.

Create and manage a library of hypothesis-driven CX improvement opportunities to turn your insights into action.

  • Attach experiments to specific steps within a journey<./li>
  • View journey statistics to identify where to focus your CX efforts.
  • Manage the status of journeys and assignt to collaborators.

See Cubb in action by downloading an
example of an exported journey map.


Super simple pricing.

We believe in simple pricing that scales with the size of your business. Best of all, our CX Starter plan is completely free, no credit-card required.

CX Starter plan

  • 1 collection
  • 3 personas
  • 3 journeys
  • Unlimited experiments
  • Collaborate in realtime with team members.
  • No persona or journey map exporting.
  • No journey map sharing.



CX Hero plan

  • Unlimited collections
  • Unlimited personas
  • Unlimited journeys
  • Unlimited experiments
  • Collaborate in realtime with team members.
  • Export personas and journey maps to high-resolution JPG, PNG or PDF.
  • Share interactive digital version of your journey maps.

$89 per month


No lock-in period. Cancel anytime. Billed on the same day every month. All prices are in US dollars.